John Varvatos London

September 12th | 2014


So on Wednesday I joined the menswear brand John Varvatos who are brand new to the UK which is extremely exciting! The brand originated in America and focuses on old world craftsmanship and refined tailoring with a modern twist. They have just opened their first store in London on Conduit Street and if you're ever in town, I would highly recommend checking it out. It's amazingly curated with a blend of rock and roll music vibes whilst showcasing the latest pieces from the brand. It felt extremely personal and was such a great experience being in the store, I just wanted to hang out, chill and talk about style and music all afternoon.

I also got the chance to hop on the #JVLondon Bus and head to Dean Street in Soho where we were giving out lots of John Varvatos goodies and getting people involved in the #PeaceRocks campaign, which is awesome! All you have to do is take a photo throwing up a peace sign ( it doesn't matter where you are) and post your photo to Instagram or Twitter using #PeaceRocks and then the brand will donate $1 for every single image to the Ringo Starr Peace & Love Fund, which you can find more information on here.  I had so much fun spending time on the bus and you still have the chance to go and hang out on the bus too! It will be at the below places this Sunday giving out loads of JV goodies, so don't miss out!

Portobello Road on Sunday at 10:30am - 12:00pm

Primrose Hill from 12:00pm - 2:30pm

The Stag pub on Hampstead Heath from 2:30pm - 4:30pm

I think the #PeaceRocks campaign is brilliant and I've absolutely loved seeing all of your images pop up on Twitter and Instagram, let's keep it going and raise as much as we can. Also, definitely make sure you check out the Fall-Winter John Varvatos Collection online at:

Steve. x